As a generalisation, property professionals find technology difficult.
This despite the fact that technology has always had a major impact upon the
location and use of those bricks and mortar products that they
espouse so readily.

This uneasy relationship is compounded by the percieved incursion of "IT" into
core business processes where rampant Luddism prevails amongst
many surveying practices.

My consultancy activity in this area is growing all the time:

• Identifying opportunities for technology companies to sell into property; and
• Helping property companies understand the technology options better.

Every day I meet people who think that technology is "difficult" and best avoided.
Sometimes I meet people who think that technology is a tool to add value.
They are increasing in number.